All roads lead back to the website
The purpose of paid advertising is always to drive customers back to your website. Once there, you want them to buy or enquire. We can help deliver those leads.
We've included SEO (Search Engine Optimisation) and web development in this section because SEO/SEM and webdev are all really linked. Whether you spend money on advertising or not, the end goal is the same - driving customers to your website in order to make sales.
SEO is about embedding your website with the right keywords and a number of other technical elements to make it attractive to Google to send visitors to your site. We can help with a site audit to make sure all of your content is up to scratch, including the content you can't see, that Google will still penalise you for if it isn't. This means we can work to get your website appearing on the first page of Google where the real website traffic is.
Search Engine Marketing (SEM)
SEM refers to paid advertising on search engines such as Google to display your adverts alongside naturally occurring (organic) search results. You can also pay to have your content appear alongside naturally occurring "native" content in places such as Facebook and Instagram. We can help you get the most out of your paid advertising spend by creating engaging content that will encourage people to click and targeting users who are likely to want your products and services.
Web & App Development
We work hard to get visitors to your site so it's critically important that your site performs brilliantly once they get there. From the user's perspective, we make sure that the user experience (UX) is seamless. This may mean incorporating chat functions and other recently developed apps that enable you to interact with your customers in real time via social media and other platforms that they are already using. The whole point is to make your website a place where it is convenient for customers to stick around, communicate and buy. We work with you to make this happen.